I am very pleased with this purchase. For my watches I wanted something that would protect from scratches or damage when I need to transport them. This case holds three watches. Purchasing from Amazon I figured it would be good enough based on pics and reviews. After unboxing it though, I was very surprised and pleased. The packaging was really nice. Comes in a box, then wrapped in a felt/velvet bag which is a very nice touch. Everything feels like quality and the roll itself seems sturdy. The pillows can be compressed for watches sized to small wrist sizes. I have narrow wrists, so for the most part I will assume these will hold pretty much any watch. I read some of the reviews that the pillows will only accommodate larger diameter wrist sizes. I am definitely on the narrow side and they work for me. I love the layout of the unwound roll. You can place it on a table and lay down and present any jewelry or watches. The there are four snap buttons that will snap securely and will be quite difficult for all of them to become undone by themselves. I put my watches in the roll, buttoned it up and dropped it from about 3ft onto carpet. (This is as much risk as I was willing to take) None of the pillows moved, none of the buttons became undone. Opened the case back up and none of the watches moved at all. They were exactly in the same place as I had initially put them. I do believe that if you had some really high end watches and accidentally dropped them, as long as they can take the shock, they will remain unscathed. They are pretty much in suspension when closed. I purchased this more for protection, but would really feel good about going to something such as an appraisal to show this off. Just because it is not a name brand, I know this is better quality, and definitely looks nicer that some high end names. For this you do seem to be paying for quality and not the name. Something like the LV watch roll you can pay about 1K for that, and I know that if you drop that roll as I did, the watches have the capability to bump each other. Not with this case. The pillows are removable, but when closed cannot move. Also there is a rail between each watch that cannot be removed. This will prevent accidental bumping and scratching between watches. Each watch is in its own compartment and if for whatever reason moves around, will be protected from anything that can scratch the watch and also prevent from bumping into any other watch in the event the case is dropped. Also this seems pretty crush proof. If travelling with a carry on, I would totally feel at ease with my watches in this case. If I were to throw this into a checked in suitcase, I would be more worried about theft than damage. I tried squeezing the case by hand with moderate pressure and it feels pretty solid. Not sure what would happen if you tried to crush it by weight like sitting on it, but even without watches, it is something I don't want to try. I would definitely recommend this for any watch enthusiast that would like to show off and protect their watch investment.